About Strōb

Our Story

Strōb was born from a simple, unmistakable moment at a crowded house party when founder Chris Hicks was handed a frothy cup of beer mixed with powdered pink lemonade mix as the hosts' “signature drink.” It was soon after, he realized the beverage world was missing something essential: bar-quality cocktails made for spontaneous, real-world socializing. A multifaceted entrepreneur, published author, and private pilot with a background in fine arts and lifestyle branding, Chris set out to bridge the gap between sophisticated mixology and effortless convenience.

The name Strōb captures that vision—a flash of light, a burst of flavor, and the spark that turns an ordinary gathering into a memorable experience. What began as an idea evolved into years of hands-on development, refining recipes, sourcing ingredients, and reimagining nostalgic treats into high-quality cocktails with distinctive, throwback flavors. Developed around Florida’s vibrant coastal hospitality scene, Strōb was built on a zero-compromise philosophy: exceptional taste, instant accessibility, a fully recyclable bottle, and 100% natural flavors & colors.

Strōb is more than a ready-to-drink cocktail. It’s a celebration of spontaneous connection, thoughtful design, and bold flavor, made to go wherever the party goes.

(L to R)
Jodi McLean - CGO

Joe Giildenzopf - COO

Dave Walker - General Counsel

Chris Hicks - President

Our Team

Behind Strōb is a passionate, cross-functional team of industry veterans, creative strategists, and growth leaders dedicated to shaking up the beverage alcohol landscape. Led by Founder & President Chris Hicks, the brand blends visual design rigor, creative storytelling, and strategic execution. Drawing from decades of experience founding and scaling cultural ventures, Chris guides Strōb’s overarching product vision and brand identity.

Working alongside Chris is Chief Growth Officer Jodi McLean, Chief Operating Officer Joe Giildenzopf, and Chief Creative Officer, Lyndsey Gratop. Together with a tight-knit network of advisors, flavor developers, packaging experts, and hospitality partners, the team combines startup agility with deep industry expertise. We pride ourselves on a culture of continuous learning, relentless execution, and surrounding ourselves with specialists who know how to solve complex operational challenges. From initial recipe formulation to navigating regional distribution across beach bars, resorts, entertainment venues, amusement parks, and eventually to retail shelves, the Strōb team is united by a single goal: delivering an exceptional, reliable cocktail experience that redefines how people gather and celebrate.

Lyndsey Gratop - Chief Creative Officer

Our Product

Strōb is a lineup of premixed, non-carbonated, spirits-based cocktails crafted at 20% ABV and featuring 100% natural flavors and colors. Offering a distinctive alternative to traditional ready-to-drink beverages, Strōb delivers bold flavor and convenient, ready-to-serve cocktails without artificial flavors, synthetic colors, or the need for additional mixers.

Our flavor selections span vibrant, fruit-forward varieties, including Kiwi Tart, Blackberry Pom, Grape Lemonade, Apple Spice, and Sour Blue Razz—alongside indulgent, dessert-inspired cream flavors such as Cocoa Mint Cream, Banana Split Cream, Mocha Razz Cream, and Toffee Coffee Cream.

Available in 50 mL Minis and 750 mL bottles, Strōb features 100% recyclable packaging designed for portability, sharing, and hospitality service. With no mixing or preparation required, Strōb makes it easy to enjoy distinctive, high-proof cocktails wherever the occasion calls.

(Pictured) Fresh raspberries and dark chocolate sauce toped with Strōb Mocha Razz Cream.